Branding Association of Malaysia

Welcome to Branding Association of Malaysia

Branding Association of Malaysia is an association that strives towards meeting the need of Malaysian brands to achieve domestic and global success.Our aim is to see the rise of Malaysian brands globally.

About Branding Association of Malaysia Branding Association of Malaysia is formed into an association that caters mainly to the need of brands across Malaysia in achieving success both in the domestic and International arena. Branding Association of Malaysia is formed into an association that caters mainly to the need of brands across Malaysia in achieving success both in the domestic and International arena. We set the runway for Malaysian brands to rise above in achieving its presence and connectivity across all continents in the world. Branding Association of Malaysia reaches out to local SME companies in bringing out their potential as a valuable brand. The importance of a platform to share across ideas, strategies and branding tactics is a necessity for Malaysian brands to excel. Branding Association of Malaysia identifies this need and prepares Malaysian brands. Since our inception in July 2000, we advocate unity among our members to allow us to position ourselves on issues and policies that may hinder the brand as a whole. Apart from achieving branding goals, our members will enjoy the benefits of being a part of unified voice that encourage effectiveness and change. Branding Association of Malaysia is also the best vehicle to promote trust, cooperation among small and medium brands. This enables them to share across their branding strategies and gather more inputs in building towards a successful brand as a whole. Last but not least, the Branding Association of Malaysia is an association that must be realized as a unified foundation with strong branding expertise in formulating and opening the gateway to the world for Malaysian brands.

Branding Association of Malaysia21/12/2024 at 11:54am

Happy Winter Solstice to All BAM Members! As we gather with family and friends to celebrate the Winter Solstice, let’s also reflect on the power of culture in shaping our brands. Embracing and integrating good cultural practices not only enriches our community but also enhances our brand image.

May this Winter Solstice bring warmth, joy, and rejuvenation to you and your loved ones. Let’s continue to weave rich cultural threads into our brands, elevating them to new heights. Here’s to a prosperous season filled with connection and culture!

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Branding Association of Malaysia19/12/2024 at 12:09pm

We are thrilled to announce that our Honorary President, Datuk Lewre Lew Fong Voon, renowned designer and visionary behind the luxury shoe brand Lewre Bespoke, has been appointed as an Adjunct Professor at Universiti Pendidikan Sultan Idris (UPSI). His appointment in the Faculty of Arts, Sustainability and Creative Industries (FSKIK) commences this November 2024 and will continue through October 2026.

This prestigious appointment is a testament to Datuk Lewre’s exemplary contributions to both the fashion industry and academia. UPSI Vice-Chancellor, Prof. Datuk Dr. Md Amin Md Taff, emphasized that this collaboration is aimed at strengthening ties with industry leaders to foster academic excellence and innovation. Datuk Lewre’s role will bridge the gap between academia and industry, enriching the educational landscape with his extensive experience and insights.

Datuk Lewre expressed his enthusiasm about this opportunity, highlighting the importance of integrating academic theory with industry practice to prepare graduates for future challenges. The Dean of FSKIK, Assoc. Prof. Ts. Dr. Muhammad Zaffwan Idris, also noted that Datuk Lewre’s involvement is expected to significantly enhance the academic and professional development of the faculty and its students.

Throughout his appointment, Datuk Lewre will engage in various initiatives including branding talks, career guidance sessions, and university-industry collaborations through research grants. Notable programs include a lecturer attachment program at Lewre Bespoke and an industrial training program for UPSI students, providing them with invaluable real-world experience.

Join us in congratulating Datuk Lewre Lew on this remarkable achievement. His appointment not only elevates UPSI’s global visibility but also ensures a rich exchange of knowledge that will empower the next generation of creative and entrepreneurial leaders.

#HonoraryPresident #DatukLewreLew #UPSI #AcademicExcellence #IndustryLeadership #FashionAndEducation #BrandingAssociationofMalaysia #BAM

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Branding Association of Malaysia19/12/2024 at 11:57am

Congratulations to gdgoldendestinations on the successful media launch of the 2025 GD Ambassadors, GD Friends, & GD Travel Safe initiatives! This proud Malaysian brand continues to lead the way in travel and hospitality, showcasing commitment and innovation.

The launch was not only a display of Golden Destination’s dedication to enhancing travel experiences but also a reaffirmation of their role as a leader in the Malaysian tourism sector. Through these initiatives, GD is setting new standards in safety, community engagement, and brand ambassadorship.

We’re proud to see a Malaysian brand making such impactful strides on both a local and international stage. Here’s to more success and innovation from Golden Destination!

#GoldenDestination #GDAmbassadors #GDFriends #GDTravelSafe #MalaysianBrand #TourismExcellence #BrandSuccess

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Branding Association of Malaysia17/12/2024 at 7:53pm

Today marked the official launch of Art Bloc at Dewan Azlan Shah, Level 10, MBI Building, presided over by Y.Bhg. Dato’ Rumaizi bin Baharin, Mayor of Ipoh. This innovative cultural hub, located at the historic Bangunan Stor Tasek in Ipoh, is set to become a cornerstone for the arts, encompassing Art, Fashion, Film, Food, and Music.

Art Bloc is designed to promote the growth of the Creative Industries through exhibitions, educational initiatives, and interactive cultural exchanges, thereby positioning Ipoh on the international cultural map.

The Branding Association of Malaysia is proud to be associated with this transformative project. Our President, Y.Bhg. Datin Winnie Loo, Vice President, Y.Bhg. Dato’ Jennifer Ong, and Vice President, also the Founder of A2Z Welfare Organization Mr. Jeff Lai, were in attendance, demonstrating our commitment to fostering cultural development and creative entrepreneurship across Malaysia.

“Our involvement with Art Bloc is a testament to our dedication to nurturing creative talent and enhancing Malaysia’s cultural footprint,” stated Datin Winnie Loo. “We are excited to support initiatives that align with our mission to elevate local brands and cultural projects that can shine on the global stage.”

The launch was also graced by other distinguished guests including Y.Bhg. Dato’ Mazlan bin Abd. Rahman, Chief WHIP of MBI Council, Y.Bhg. Tan Sri Dato’ Chang Ko Youn, Honorary Advisor to the A2Z Welfare Organization, Y.Bhg. Dato’ Gan Tack Kong, Advisor to the A2Z Welfare Organization, Mr. Yazid bin Abdul Karim, President of the Perak Painters Association, and leaders from various welfare and cultural organizations, highlighting the community-wide support for this project.

The Branding Association of Malaysia looks forward to supporting Art Bloc’s initiatives that promise to enrich Malaysia’s cultural landscape and offer new opportunities for creative collaboration.

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Branding Association of Malaysia10/12/2024 at 2:35pm

SOBA 2024 Judges’ Briefing: Setting the Stage for Excellence! We are gearing up for an exciting phase in the Star Outstanding Business Awards (SOBA)15. Organized by Star Media Group, this prestigious award is meticulously judged by a panel of distinguished leaders, including our own:
* Chief Judge: Datin Winnie Loo, President of the Branding Association of Malaysia (BAM).
* Judge: Datuk Jennifer Ong, Vice-President of BAM.

These distinguished leaders bring a wealth of knowledge and experience to the table, guiding a panel of accomplished judges through the evaluation of this year's standout entries. Stay tuned as we move closer to recognizing Malaysia's top businesses that excel in innovation, sustainability, and growth. It’s more than an award—it’s a celebration of entrepreneurial spirit and business excellence!

📢 Calling all BAM members! This is your chance to showcase your excellence. We encourage you to nominate your business and gain the recognition you deserve in the Malaysian business community.

For more information on how to nominate and to learn about the judging process, please visit: www.soba.com.my

Don't miss this opportunity to be acknowledged as one of Malaysia's top businesses. Nominate now and let's celebrate your success at the forefront of Malaysian business innovation!

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Branding Association of Malaysia10/12/2024 at 2:20pm

Yesterday, Datin Winnie Loo, our esteemed President, delivered a riveting lecture to 570 students from the Faculties of Computer Science and Information Technology & Engineering at the University of Malaya. Her topic, "Thriving in the New Economy: Building Agility, Resilience, and Purpose in Your Career Journey," resonated deeply, covering essential themes like adapting to change, building resilience, and purpose-driven leadership.

The impact of her session was immediate and profound. Students reported that unlike other lectures where they struggled to stay engaged, Datin Winnie's presentation was so compelling and empowering that it left them energized and inspired. "That’s why she’s a legend," they said, moved by her passion and the empowering nature of her words.

Eager for more, many students stayed back after the lecture to ask further questions, reflecting their deep interest and the session's powerful impact. One student even expressed a desire to understand the difference between arrogance and confidence among successful entrepreneurs, a topic they found crucial for their own development.

Salute to Datin Winnie, for inspiring the next generation of leaders with your wisdom and commitment to excellence.

#UniversityOfMalaya #EntrepreneurshipEducation #Leadership #DatinWinnieLoo #FutureLeaders #Innovation #Resilience #PurposeDrivenLeadership #BAM #BrandingAssociationofMalaysia