Datin Winnie Loo


For more than 3 decades, her name has been synonymous within the local hair & beauty industry since opening A Cut Above in 1979. Her achievements are most commendable, scaling the heights of fame and success in a field which has been predominantly dominated by men. Winnie’s contributions in helping to shape the Malaysian hair industry to what it is today have gained her not only local but also international recognition.

Michelle Hah
Deputy President


” Fire does not make appointment with you ” are words you will hear from Michelle Hah as the Executive Director of Fire Fighter Industry. Currently serving as the President of the Malaysian Fire Protection Association (MFPA), she has been in the male dominant industry for almost 3 decades. Apart from fighting fire daily, she also sits on the board of FMM Institute and Council in the manufacturing industry.

Jeff Lai, AMP, PPT
Vice President


‘Impossible’ is a word that never exists in Jeff Lai’s dictionary. ‘Dare to Think, Dare to Speak, Dare to Act & Sure to Win’ has given Jeff Lai the understanding of his gifted elements of creativity which is highly valued in the world of advertising. Branding is the Route of Success of all the Entrepreneurs, Jeff believes that together, we can achieve More.

Raymond Chong Chin Chang
Vice President


Raymond Chong, Vice President of Branding Association of Malaysia since year 2015, and previously the Treasurer from 2012 to 2015. He is the founder of PITABERRY SDN BHD and ASIA BIG POWER SDN BHD, owning consumer beverage brands such as BIG POWER, Spoti, TIGER POWER, MIKOKO, AiSTAR Soy, AllWiiNS, AllPlus and so on, with distribution channels across both domestically and internationally.
“Branding in Consumer products is a promise we made to consumers.”

Dato' Jennifer Ong
Vice President


She is involved in various business ventures including gloves, hospitality industry, food and beverage industry and property investments. She is presently the Vice President of the Branding Association of Malaysia.

Nicholas Gan
Honorary Secretary


Nicholas is founder and owner of EGAN, a recognized name in the forklift industry. He is affectionately known as NickG the Forklifpreneur in the marketplace. EGAN currently engages with clients in Malaysia and 23 countries. He is also the recipient of Prestige Top40Under40 Young Achiever’s Award and People’s Choice Award. He is also the recipient of Proficeo/Cradle’s Best Brick to Click Transformation Award besides appearing in numerous media interviews and speaking engagements. EGAN provides a holistic forklift solution that encompasses parts distribution, forklift repairs, advisory services, customized manufacturing, sourcing, inventory management, among others.


Jason Woo
Deputy Honorary Secretary



Jason Woo is a firm believer in the power of branding and its ability to transform Malaysian companies into superstars thus propelling the nation into the ranks of the developed world. A graduate in Law from the UK, he is currently the marketing director of Malaysia’s largest beauty chain Clara International Beauty Group founded by the renowned Prof Datin Dr. Clara Chee with the motto ‘ Making Malaysia Beautiful ‘ .

Jason C K Tan
Honorary Treasurer





Mr. Jason Tan is the Executive Director of Inovar Floor Malaysia. Personally, Mr. Tan has been involved in the floor-coverings industry for the last 35 years since 1986. During this period, he was involved in the manufacturing of carpet accessories, laminate flooring, export marketing, growing distribution networks, and managing projects of various sizes. His involvement in managing over 600 projects, especially housing schemes, both high rise, and low rise, has provided him with immense experience in developing implementation processes apart from providing on-site technical solutions.

Liew Chew Keat
Deputy Honorary Treasurer



Liew is the founder and owner of the Malaysia’s popular website CARI.COM.MY. Founded in 1996, Liew has served as Managing Director of CARI for more than a decade. Now CARI is one of the largest online social community websites in Malaysia, with more than 250,000 unique users and 2 million page views per day.

Eden Yap
Exco Member



Eden is a pioneer in Mobile App Industry with over 12 years of hands-on experience. He is deeply passionate about mobile app and making the clients excel not only in regards to work but life as well. And because of that, he has built a lot of friendships out of standard client-vendors relationships. Professionally, he is founder of Apps Design Studio & Linkodes. Innovation App have always been in his believe when he adopted multiple technology ranging from App to Smartphone from all over the region keeping his best knowledge in the industry.

Aesos Lai
Exco Member




  • Multiple Award-winning Businessman

– 30 awards in 6 years (2016-2022)

  • Also known as Durian King

-No.1 Durian-related Products Company

-Only Durian Company in the World : 3 years consecutive Superbrands

  • 2 National Records Holder

-Most Durian-Related Products in Malaysia 2018

-Most Number of Quotes by an Entrepreneur

(1,500 Motivational quotes – 11 years) Feb 2021

Joyce Ooi
Exco Member


Joyce is the Brand Marketing director of Neubodi Holdings Sdn Bhd, with responsibility for marketing programs, e-commerce, brand management and corporate sponsorships. She plays an integral role in the company’s Bra Recycling Initiative – Neubodi Bra Drive, which earned recognition in the CSR Malaysia Award 2017, JCI Malaysia Sustainable Development Award 2018, and also the Malaysia Book of Records 2018.

Neubodi is an innerwear brand genuinely created for women, by women. Coupling their team of expert bra fitters with an extensive range of bras from cup sizes A – I and band sizes 65 to 100, Neubodi advocate that no matter a woman’s size, age, race, or shape, she would be able to find her own perfect bra here.

Dato' Sri Vincent Tiew
Exco Member



Dato’ Sri Dr Vincent Tiew is presently the Director of KL Wellness City Sdn Bhd. He previously served as Managing Director of Andaman Property Group of Companies which specializes in property development and property management. Here, he successfully spearheaded over RM 2 billion gross development value projects. He was also Managing Director of Amazing Group of Companies involved in property investment and consultancy. Prior to this, Dato’ Vincent served on the Board of Directors and Board of Governors of Straits International Schools.

Dato’ David Gurupatham
Exco Member



Education & Bar Admission

  • United Kingdom Barrister of The Honorable Society of the Middle Temple
  • LLM
  • LLB (Hons) University of Wolverhampton
  • Advocate & Solicitor, High Court of Malaya
  • Certified Mediator

Dato’ Dato’ David Gurupatham is the co-founder and Managing Partner of DGK. He was called to the bar in England and Wales as a Barrister in 1992 and has been in practice for 30 years. He has extensive experience in Dispute Resolution and Corporate Advisory Services and is a certified mediator. Dato’ Gurupatham regularly conducts International Arbitrations and is well versed in Arbitration Rules and Procedures and provides corporate advisory services, both locally and abroad. Dato’ Gurupatham has also actively participated in various committees of the Bar Council and State Bar Committees.

Agnes Chua
Exco Member


Agnes Chua, a seasoned professional with nearly three decades of experience in technology and the capital market, stands out as a remarkable business leader. As the co-founder and Managing Director of JOCOM, she has demonstrated exceptional analytical skills and creative problem-solving abilities. Agnes’s visionary leadership and strategic acumen have been instrumental in shaping JOCOM into Malaysia’s first and foremost online grocery platform.

Her career journey includes roles as an investment officer, CFO, and Managing Director in various companies, where she consistently delivered outstanding results. Alongside Joshua Sew, Agnes conceived the idea for JOCOM when they observed the convenience of Korean Train QR code scanning technology. Despite initial skepticism, they launched the JOCOM app in 2013 and transitioned to B2C in 2021, capitalizing on the pandemic-induced surge in online grocery shopping.

Today, JOCOM boasts millions of customers and conducts transactions worth millions of ringgit weekly. Agnes’s involvement in trade associations and her commitment to community outreach and CSR programs reflect her dedication to giving back. Her unwavering pursuit of excellence and visionary leadership make her a sought-after business leader and a true inspiration.

Tony Yeoh
Exco Member


Co-founder of MThree Concepts Sdn Bhd. We are an interior design firm and event management agency. We combine creativity and business acumen to create exceptional experiences. With a passion for design, we transform spaces and organize unforgettable events. Our goal is to deliver outstanding results and create remarkable experiences in the world of design and events.

Penny Choong
Exco Member


Penny Choong, founder of Penny Essentials Chocolates has been in corporate most of her life until a health scare forced her to re-examine her priorities. She took a year off and discovered wellness. Wellness is everything and in everything- including chocolates!

A what-if moment led to the birth of 100% natural chocolates, ie chocolates with zero chemicals, zero colouring and preservatives, and just a wee bit of edible plant-based essential oils. The latter is simply a healthier option minus artificial flavouring. All of which led to Penny Essentials Chocolates, Asia’s First Essential Oil Infused Chocolates.

With that, she traded board meetings for chocolate bar meetings.

The goal: Help Malaysians to eat better, live better.