Datin Winnie Loo


For more than 3 decades, her name has been synonymous within the local hair & beauty industry since opening A Cut Above in 1979. Her achievements are most commendable, scaling the heights of fame and success in a field which has been predominantly dominated by men. Winnie’s contributions in helping to shape the Malaysian hair industry to what it is today have gained her not only local but also international recognition.

Michelle Hah
Deputy President


” Fire does not make appointment with you ” are words you will hear from Michelle Hah as the Executive Director of Fire Fighter Industry. Currently serving as the President of the Malaysian Fire Protection Association (MFPA), she has been in the male dominant industry for almost 3 decades. Apart from fighting fire daily, she also sits on the board of FMM Institute and Council in the manufacturing industry.

Nicholas Gan
Honorary Secretary


Nicholas is founder and owner of EGAN, a recognized name in the forklift industry. He is affectionately known as NickG the Forklifpreneur in the marketplace.


EGAN currently engages with clients in Malaysia and 23 countries. He is also the recipient of Prestige Top40Under40 Young Achiever’s Award and People’s Choice Award. He is also the recipient of Proficeo/Cradle’s Best Brick to Click Transformation Award besides appearing in numerous media interviews and speaking engagements.


EGAN provides a holistic forklift solution that encompasses parts distribution, forklift repairs, advisory services, customized manufacturing, sourcing, inventory management, among others.


Jason Woo
Deputy Honorary Secretary



Jason Woo is a firm believer in the power of branding and its ability to transform Malaysian companies into superstars thus propelling the nation into the ranks of the developed world.


A graduate in Law from the UK, he is currently the marketing director of Malaysia’s largest beauty chain Clara International Beauty Group founded by the renowned Prof Datin Dr. Clara Chee with the motto ‘ Making Malaysia Beautiful ‘ .

Liew Chew Keat
Honorary Treasurer



Liew is the founder and owner of the Malaysia’s popular website CARI.COM.MY.


Founded in 1996, Liew has served as Managing Director of CARI for more than a decade.


Now CARI is one of the largest online social community websites in Malaysia, with more than 250,000 unique users and 2 million page views per day.

Agnes Chua
Deputy Honorary Treasurer


Agnes Chua, a seasoned professional with nearly three decades of experience in technology and the capital market, stands out as a remarkable business leader. As the co-founder and Managing Director of JOCOM, she has demonstrated exceptional analytical skills and creative problem-solving abilities. Agnes’s visionary leadership and strategic acumen have been instrumental in shaping JOCOM into Malaysia’s first and foremost online grocery platform.


Her career journey includes roles as an investment officer, CFO, and Managing Director in various companies, where she consistently delivered outstanding results. Alongside Joshua Sew, Agnes conceived the idea for JOCOM when they observed the convenience of Korean Train QR code scanning technology. Despite initial skepticism, they launched the JOCOM app in 2013 and transitioned to B2C in 2021, capitalizing on the pandemic-induced surge in online grocery shopping.


Today, JOCOM boasts millions of customers and conducts transactions worth millions of ringgit weekly. Agnes’s involvement in trade associations and her commitment to community outreach and CSR programs reflect her dedication to giving back. Her unwavering pursuit of excellence and visionary leadership make her a sought-after business leader and a true inspiration.

Dato' Jennifer Ong
Vice President


She is involved in various business ventures including gloves, hospitality industry, food and beverage industry and property investments. She is presently the Vice President of the Branding Association of Malaysia.

Jeff Lai, AMP, PPT
Vice President


‘Impossible’ is a word that never exists in Jeff Lai’s dictionary. ‘Dare to Think, Dare to Speak, Dare to Act & Sure to Win’ has given Jeff Lai the understanding of his gifted elements of creativity which is highly valued in the world of advertising. Branding is the Route of Success of all the Entrepreneurs, Jeff believes that together, we can achieve More.

Raymond Chong Chin Chang
Vice President


Raymond Chong, Vice President of Branding Association of Malaysia since year 2015, and previously the Treasurer from 2012 to 2015.


He is the founder of PITABERRY SDN BHD and ASIA BIG POWER SDN BHD, owning consumer beverage brands such as BIG POWER, Spoti, TIGER POWER, MIKOKO, AiSTAR Soy, AllWiiNS, AllPlus and so on, with distribution channels across both domestically and internationally.


“Branding in Consumer products is a promise we made to consumers.”

Eden Yap



Eden is a trailblazer in the mobile app industry, boasting over 15 years of hands-on experience. His passion for mobile apps goes beyond mere professional interest; he is committed to empowering clients to excel not only in their work but also in life.


This dedication has led to the cultivation of numerous friendships, transcending traditional client-vendor relationships.


As the founder and CEO of Apps Design Studio & Linkodes, Eden has consistently championed innovation, leveraging a diverse range of technologies spanning apps to smartphones from across the globe. His expertise remains at the forefront of the industry, ensuring cutting-edge solutions for his clients.

Dato' Sri Vincent Tiew
Exco Member



Dato’ Sri Dr Vincent Tiew is presently the Director of KL Wellness City Sdn Bhd.


He previously served as Managing Director of Andaman Property Group of Companies which specializes in property development and property management.


Here, he successfully spearheaded over RM 2 billion gross development value projects.


He was also Managing Director of Amazing Group of Companies involved in property investment and consultancy. Prior to this, Dato’ Vincent served on the Board of Directors and Board of Governors of Straits International Schools.

Aesos Lai
Exco Member



Multiple Award-Winning Businessman: Honoured with an astounding 35 awards from 2016-2023, his accolades speak to his business prowess.


Mr. Aesos Lai embodies the principle that a “Strong Brand Builds a Successful Business.” His unique ability to “think out of the box, do out of the box, and move to another new box” makes him not just an outstanding entrepreneur but also a lifelong learner.


Durian King:

Leading the No.1 Durian-related Products Company in Malaysia, his firm has been recognized as a Superbrand for three consecutive years.


Two-time National Record Holder:

Mr. Aesos holds the record for the “Most Durian-Related Products in Malaysia” (2018) and the “Most Number of Quotes by an Entrepreneur – 1,500 quotes” (Feb 2021).

His extensive career is a testament to his innate creativity, resilience, and his remarkable ability to foresee business trends. He stands as an epitome of the contemporary, well-rounded talented entrepreneur.

Tony Yeoh
Exco Member


Co-founder of MThree Concepts Sdn Bhd. We are an interior design firm and event management agency.


We combine creativity and business acumen to create exceptional experiences. With a passion for design, we transform spaces and organize unforgettable events.


Our goal is to deliver outstanding results and create remarkable experiences in the world of design and events.

Penny Choong
Exco Member


Penny Choong, founder of Penny Essentials Chocolates has been in corporate most of her life until a health scare forced her to re-examine her priorities. She took a year off and discovered wellness. Wellness is everything and in everything- including chocolates!


A what-if moment led to the birth of 100% natural chocolates, ie chocolates with zero chemicals, zero colouring and preservatives, and just a wee bit of edible plant-based essential oils. The latter is simply a healthier option minus artificial flavouring. All of which led to Penny Essentials Chocolates, Asia’s First Essential Oil Infused Chocolates.


With that, she traded board meetings for chocolate bar meetings.


The goal: Help Malaysians to eat better, live better.

Jodness Tan
Exco Member


Jodness Tan, CEO of HWT Group Berhad. General Secretary of Asia Excellence Entrepreneur Federation (AEEF), Chief Editor of Top Corporate Leader Magazine.


Since 2011, he has assisted more than 20,000 Malaysian small and medium-sized enterprises to have stronger profitability, management structure, and brand strategy, through the “HWT Corporate Profit-Making Empowerment Supply Chain”, which is a supply chain included their businesses across Media, Certifications, Cosmetic, F&B Manufacturing, Logistic, Brand Activation, IT Software Development, Event Management, and Photo & Video Production

Julia Koh
Exco Member


Julia is the dynamic Managing Director of Brand 360 Degree Sdn Bhd, a renowned consultancy specializing in brand and marketing strategies for both multinational corporations and innovative Malaysian firms. With over 13 years of extensive experience, she has left an indelible mark in the industry, having worked with distinguished clients such as Barry Callebaut AG, Wonda Coffee, and AIG Malaysia Insurance Berhad.


As a Chartered Marketer and member of the Chartered Institute of Marketing, UK, Julia brings a wealth of expertise to her role. Her dedication to delivering strategy-driven brand solutions led her to co-found Brand 360 Degree, where she continues to make significant strides in the field.


Julia’s influence extends beyond the corporate realm. In 2021, she was appointed as Universiti Malaya’s Brand Expert, advising on brand and marketing strategies for the esteemed institution. Moreover, she actively contributes to empowering women through technology as the Community Lead for Women Will, a Google initiative, and as the President of Gorgeous Geeks, a non-profit organization promoting gender equality.


With academic credentials from RMIT University and Monash University, Australia, coupled with her certification as a trainer with Pembangunan Sumber Manusia Berhad (PSMB), Julia is a sought-after figure in the realm of brand and marketing education. Her workshops and trainings have benefitted organizations such as Malaysian Timber Council (MTC), MDEC, and Vistage Malaysia, further solidifying her reputation as a leader in the field.

Evon Heng
Exco Member


Evon Heng Yee Boon, the dynamic COO and Principal of PropNex Malaysia is revolutionizing the real estate landscape. With nearly 14 years of experience, Evon’s fervour for the industry has propelled PropNex Malaysia’s growth from 60 employees to over 1000 negotiators nationwide. She’s a driving force behind the Malaysia Real Estate Agents Governing Group and a pivotal member of the Board of Directors at the Malaysia Institute of Estate Agents (MIEA).


Evon’s growth mindset and resilience were evident when transitioning to PropNex (Singapore) in 2018, navigating challenges with unwavering determination. She prioritizes empowering others, transforming fresh graduates and homemakers into successful property negotiators. Recognized with awards like The Resilience 30 Women Award and the Golden Bull Award, Evon’s impact extends beyond business accolades.


Passionate about gender equity, Evon actively participates in women-centric conferences and events, advocating for women’s achievements and equality. Her upcoming feature in TheEdgeProp as one of the top female leaders in real estate will spotlight her exceptional leadership and commitment to fostering gender equity and inclusion.


Evon Heng epitomizes excellence in the real estate realm, inspiring individuals to embrace their potential and pursue success.

Patrick Low
Exco Member


Over 3 decades in Photography industry, Patrick Low, founder of Exes Studio & Livepicture Solutions Sdn Bhd, has navigated various realms of photography, from Commercial to Wedding to Portraiture, earning acclaim for his emotive style. Now, he focuses on education, mentoring entrepreneurs & employees with HRDCorp levy grants, and guiding the next generation. Engaging in strategic planning and social media marketing, he fortifies branding via traditional and digital channels.


Beyond his professional realm, Patrick champions charitable causes, collaborating with partners to effect positive change. Optimistic about the future, he continues to evolve personally and professionally, propelled by enthusiasm and purpose.