We set the runway for Malaysian brands to rise above in achieving its presence and connectivity across all continents in the world. Branding Association of Malaysia reaches out to local SME companies in bringing out their potential as a valuable brand.

The importance of a platform to share across ideas, strategies and branding tactics is a necessity for Malaysian brands to excel. Branding Association of Malaysia identifies this need and prepares Malaysian brands.

Since our inception in July 2000, we advocate unity among our members to allow us to position ourselves on issues and policies that may hinder the brand as a whole. Apart from achieving branding goals, our members will enjoy the benefits of being a part of unified voice that encourage effectiveness and change.

Branding Association of Malaysia is also the best vehicle to promote trust, cooperation among small and medium brands. This enables them to share across their branding strategies and gather more inputs in building towards a successful brand as a whole.

Last but not least, the Branding Association of Malaysia is an association that must be realized as a unified foundation with strong branding expertise in formulating and opening the gateway to the world for Malaysian brands.

Jeff Long Tyan Hwang (Deceased)
Founding President


He believes local brands should be able to compete aggressively with the world reputable brands, and in future has prompted him to form the Branding Association of Malaysia. He is a man on a mission to uplift not only Malaysian Brands but the whole nation’s pride and image in the global arena. He perseveres to change the mindsets and paradigm of the Malaysian Top Business Decision Makers, especially amongst the local government authorities and business owners. He believe to promote “Malaysian Brands Can Conquer the World”

Dato' Lewre Lew
Honorary President


It started with a dream for a young Malaysian shoemaker. The dream was simple – to make quality footwear that can compete in the international arena. He has since grown from a young dreamer to the darling of the high fashion. Lewre was appointed as President of BAM from 2006 onwards, which recognised his will and commitment in building truly Malaysian brands worthy of challenging the very best.

Datuk Eric Chong
Honorary President


Nominated as “MRCA-8TV Entrepreneur of the Year”, Datuk Eric Chong is the Founder and Managing Director of Erican Education Group, which was not only the first ISO 9002 certified language school in Malaysia, but even entered the Malaysia Book of Records as “The Largest English Class”.

Our Vision

Where is your brand headed?  Every brand needs to grow towards the right direction.

It is the Branding Association of Malaysia’s aim to see the rise of Malaysian brands throughout the whole world – through Asia, Australia, Europe, North America and South America.

Through collaborations of our various resources and efforts, the Association will help local SMEs to introduce, develop and differentiate Malaysian brands into global markets everywhere.  We intend to share the uniqueness of Malaysia with the world as we increase our home grown branding knowledge and brand value through differentiations of brands in fresh markets.

Advancing worthy branding causes with our blue branding strategies, we support the growth of Malaysia for the benefit of all those participating in our country’s industries and businesses.


Brand Mission

What does your brand need to do?  Brand missions are stepping stones to achieving your ultimate brand vision.

We ensure that branding will grow in Malaysia and Malaysian Brands create the right impressions everywhere in the world through their differentiations, with the following missions.

  • Blue Branding
    To help micro, small, medium and large SMEs create differentiated brands and new market demands to grow their brand value through blue branding.
  • Ideas Platform
    To create a common platform for manufacturers, retailers, marketers, corporations, governments, volunteers and others to exchange ideas in the development of  brands and unite them in building their brand presence in fresh and new international markets.
  • Worldwide Research
    To conduct research and studies on market trends, and work together with local as well as foreign experts and professionals in adopting a holistic approach to the development of branding.
  • Branding Education
    To educate Malaysian society on branding and strategies by building brand awareness and disseminating branding information through leading edge programmes including seminars, workshops, conferences, international business study tours and more.
  • Providing Assistance
    To lobby the assistance of relevant government departments towards establishing internationally accepted branding and business standards, practices and systems in Malaysia.
  • Building Value
    To strength the Malaysian branding industry and the value of the Malaysian brands through blue branding for quality branding standards and competitive branding advantages throughout the world.