We set the runway for Malaysian brands to rise above in achieving its presence and connectivity across all continents in the world. Branding Association of Malaysia reaches out to local SME companies in bringing out their potential as a valuable brand.

The importance of a platform to share across ideas, strategies and branding tactics is a necessity for Malaysian brands to excel. Branding Association of Malaysia identifies this need and prepares Malaysian brands.

Since our inception in July 2000, we advocate unity among our members to allow us to position ourselves on issues and policies that may hinder the brand as a whole. Apart from achieving branding goals, our members will enjoy the benefits of being a part of unified voice that encourage effectiveness and change.

Branding Association of Malaysia is also the best vehicle to promote trust, cooperation among small and medium brands. This enables them to share across their branding strategies and gather more inputs in building towards a successful brand as a whole.

Last but not least, the Branding Association of Malaysia is an association that must be realized as a unified foundation with strong branding expertise in formulating and opening the gateway to the world for Malaysian brands.

Jeff Long Tyan Hwang (Deceased)
Founding President


He believes local brands should be able to compete aggressively with the world reputable brands, and in future has prompted him to form the Branding Association of Malaysia. He is a man on a mission to uplift not only Malaysian Brands but the whole nation’s pride and image in the global arena. He perseveres to change the mindsets and paradigm of the Malaysian Top Business Decision Makers, especially amongst the local government authorities and business owners. He believe to promote “Malaysian Brands Can Conquer the World”

Dato' Lewre Lew
Honorary President


It started with a dream for a young Malaysian shoemaker. The dream was simple – to make quality footwear that can compete in the international arena. He has since grown from a young dreamer to the darling of the high fashion. Lewre was appointed as President of BAM from 2006 onwards, which recognised his will and commitment in building truly Malaysian brands worthy of challenging the very best.

Datuk Eric Chong
Honorary President


Nominated as “MRCA-8TV Entrepreneur of the Year”, Datuk Eric Chong is the Founder and Managing Director of Erican Education Group, which was not only the first ISO 9002 certified language school in Malaysia, but even entered the Malaysia Book of Records as “The Largest English Class”.


BAM’s mission is to be the leading voice for branding in Malaysia, providing thought leadership, resources, and networking opportunities to its members and the broader business community.


BAM envisions a Malaysia where brands are recognized and respected as valuable assets, and branding is a key driver of economic growth and competitiveness. 

The newly established BAM Academy aims to cultivate entrepreneurs by providing them with the necessary skills, resources, and mentorship to succeed. Through a comprehensive curriculum, CEO Bootcamp, conferences, and seminars for the universities & micro SMEs, the academy seeks to empower the next generation of business leaders. Additionally, #webrandmalaysia is dedicated to promoting Malaysian brands on a global scale by leveraging positive social media content. Aiming to work closely with government ministries and agencies, #webrandmalaysia seeks to showcase the unique qualities and strengths of Malaysian businesses, enhancing their visibility and reputation worldwide, and ultimately contributing to the country’s economic growth and global presence.


  • To promote the understanding and appreciation of branding as a strategic management tool.
  • To provide a platform for branding professionals to network, learn, and share best practices.
  • To raise awareness of the importance of branding among businesses and consumers.
  • To contribute to the development of a strong and vibrant branding industry in Malaysia.

Key Activities:

  • Organize branding-related events, such as conferences, workshops, and seminars.
  • Publish branding-related research and publications.
  • Provide networking opportunities for branding professionals.
  • Advocate for policies that support the development of the branding industry.
  • Collaborate with other organizations to promote branding in Malaysia.


Membership of BAM is lifetime and by invitation or introduction by existing BAM members only. Members include branding professionals from various industries, marketing agencies, academia, and government.

Benefits of Membership:

  • Access to branding-related events, workshops, and seminars.
  • Opportunities to network with branding professionals.
  • Access to branding-related research and publications.
  • Advocacy for policies that support the development of the branding industry.
  • Opportunities to contribute to the development of branding in Malaysia.

BAM has played a significant role in promoting the importance of branding in Malaysia. The association’s efforts have helped to raise awareness of the value of branding among businesses and consumers, and have contributed to the development of a strong and vibrant branding industry in the country.