The Pensonic Group was founded in 1965 as Keat Radio and Electrical Co. in Balik Pulau, Penang. From this humble origin as a small retailer and workshop for electrical home appliances, Keat Radio and Electrical Co. grew under the leadership of its founder, Dato’ Seri Chew Weng Khak into the present-day conglomerate.

The name ‘Pensonic’ is a tribute to the founder Dato’ Seri Chew’s beloved home state of Penang while ‘sonic’ is an audible reminder of the company’s roots in selling radios! Together, the word 'Pen' and 'sonic' mean ‘Sound of Penang’.

Pensonic was registered as a trademark in Malaysia in 1984 and is now registered in more than 20 countries, thus laying the foundation for global expansion. In 1988, the Pensonic Group commenced manufacturing and marketing Electrical Home Appliances under the brand name ‘Pensonic’. Henceforth, this Malaysian-owned-and-grown and operated brand entered history as the nation’s first “Made in Malaysia” electrical home appliances!